How do I lower the fixed expenses in my business?
How do I lower the fixed expenses in my business?
If you have been involved in marketing your business for any length of time you already know that your monthly overhead can make or break you.
Let’s face it… there will be ongoing monthly expenses that you will not be able to avoid like Advertising, website hosting, business cards, stationary, auto, travel, meetings etc. etc.
Now these expenses will always be there but they don’t have to break the bank. You should always be on the lookout for ways to reduce your monthly overhead.
Most people focus on generating revenue and let the chips fall where they may with regard to business expenses. That’s a big mistake, especially when you are just starting out with your new business.
The faster you can get to that sweet spot where your income exceeds your expenses the better chance you have to succeed in your business. Let’s face it, 90% of network marketing businesses fail. That means that 9 out of 10 start up companies never got to the break even point. I mean, just think about it, if you are at least earning as much as you are spending… why would you ever quit? Just the tax savings alone should keep you in the game.
“OK Dave, I get it… but what can I do about it?”
Glad you asked. Here’s the point I’m getting to. You must always focus on ways to reduce your monthly nut. Any way that you can find to do something for less money without giving up quality you must take advantage of.
Unlimited Websites
Here’s an example. I use HostGator for my web hosting. They have a $4.95 plan but it is rather limited. I use the Baby plan but there’s nothing Baby about it. You get UNLIMITED Disk Space and UNLIMITED Bandwidth. Here’s the thing I reall like. You can have an UNLIMITED number of Websites. I get all this and more for only $7.95 a month and have never had a problem with quality or support. They believe in their product and offer a 45 day money back guarantee.
So why pay more when you can have quality like this for an unlimited number of websites.
Unlimited Calling
Here is something I discovered recently. I still can’t believe my dumb luck in stumbling over this gem.
If you are marketing effectively, you are using the phone… a lot. You know that in order to be successful in this business it is imperative that you pick up the phone and make contact with prospects as well as do three-way calling with your leaders. Human to Human contact is the key to success.
So… your phone bill should be one of the biggest monthly bills in your business. That is… until now!
I have now reduced my phone cost dramatically and increased my global outreach at the same time. But the great thing about it is this; I have added another income stream to my business portfolio without spending any more money. In fact, I’m saving a lot of money.
How am I saving all this money on my phone bills? In one word Proxycomm. In a lot more words… I will now explain.
Proxycomm was founded and is led by telecommunications industry all star veterans and an executive team with technology startup and network marketing backgrounds. Proxycomm has focused on developing and refining the latest technologies and then selling through a whole new channel, bringing advanced communications services to wholly untapped markets, previously un-served by most technology companies.
So you and I get to take advantage of these advanced communications services like;
§ An additional line for your existing phones! You get a new number in any available area code
§ UNLIMITED nationwide calling on the Proxycomm Network for only $24.99 a month.
§ All of the great ProxyLine features, including: Simultaneous Ring, Advanced Voicemail, Call Screening, Call Recording, Live Call Transfer, and Free Directory Assistance.
Then you can add on options like an 800 Toll Free number for your ProxyLine, or one of the UNLIMITED International calling plans…
Oh… and did I mention an additional income stream? That’s right… you can market Proxycomm services to your customers, team members and anyone who would like to save money on their communications. And the comp plan is unbelievable!
If you are wondering… “how much does it cost to join”?, it’s pretty painless. The annual distributor fee is only $35. It comes with a replicated website and tons of support.
You must continue to be diligent about reducing your business overhead.
So these are just two ways I have been able to reduce my business overhead. In today’s economic climate you must always remain diligent in finding new ways to reduce your monthly expenses.
As I have discussed in previous posts, it really helps if you can offer services to your customers that they are already using like travel or telephone service. And it certainly is a plus if you can save your customers some money in the process.
In hard economic times it is very difficult to sell pills, potions or lotions to someone who never heard of them, doesn’t know they need them and could care less.
Stick with something they already use and save them money in the process.
It’s a win – win… no brainer.
Until next post
Live the Dream,
Dave Carter